News

How We Grow Luffa at Common Joy

Luffa is not only practical but also sustainable and regenerative, making it an excellent choice for eco-conscious individuals.

Luffa: A Culinary and Nutritional Delight

So much more than a natural sponge: exploring the nutritious and delicious side of luffa Luffa is truly a botanical wonder known for its many uses—from bathing and cleaning to crafting and yes, eve...

Common Joy x Branding

Finding Common Joy: the symbolic inspiration that connects our natural world with sustainable living In the realm of sustainable living, there exists an intersection of purpose and joy, where the e...

Luffa: The Common Joy story

The Common Joy story: How a chance encounter with a few luffa seeds changed everything In the heart of South Carolina's agricultural landscape, you'll discover a venture that embodies ecological re...

DIY Crafting w/ Luffa

Get crafty with luffa: easy and affordable DIY fun for everyone We love luffa not only for its many different uses but once you’re ready to swap them out for a new one you can also reuse and recycl...

Luffa: A Versatile Cleaner

Mother Nature’s “all-in-one scrubber sponge”  for the bath, garden, kitchen, and more Luffa, often revered for its natural sponginess and durability, extends far beyond its conventional use as a si...

Luffa: A History of Joy

A versatile, sustainable crop that’s traversed millennia… and the entire world! Luffa is actually a species of plant and not a ‘sea sponge’ as most people might think! While sea sponges are very re...

A Luffa Revolution

One of the reasons why luffa will save the world is its eco-friendliness. Unlike those plastic loofahs that end up in landfills, luffa is 100% natural and biodegradable. It's like Mother Nature's g...

About the Farmer: An Afternoon with Brian Wheat

Have you ever wondered what it's like to be a gourd farmer? We had the privilege of sitting down with Brian Wheat, a renowned gourd farmer, to learn more about his fascinating profession. In this e...